Totally agree with John Jantsch here. See your content as chapters in a book - twelve months worth will be something significant. Don't underestimate the power of blogging especially if it really is aligned to business strategy. If you need a ghost writer then we can help you achieve your goals.
Content is no longer king, it’s air. Your audience expects to find information simply by typing a keyword into Google. If you aren’t showing up, even if someone referred them to you, there’s a good chance they won’t decide to move forward with you because of a lack of trust. But here’s the thing, it’s not enough to simply produce content for content’s sake. You must use content as your voice of strategy, and the best way to do this is to produce content that focuses on education and building trust – all based on your core business objectives and message. In order to be effective with this, you must come up with a plan. Plan, delegate, curate, create, collaborate, repurpose and get more out of every piece of content you produce. Read more